Erica's is a Black/Afro-Latina owned retail store hosting the largest number of Black & Latin owned brands to shop In beauty, home, fashion, and grocery. All products are made for you, by people like you.

Erica's natural hair journey started her senior year of high school. She went through many stages of transitioning to just big chopping before going off to college.S he received her bachelor's degree from Pennsylvania State University in Journalism and is a certified sports journalist. However, during her time away at school, she found it hard to find her favorite natural hair products. She wished that there was a website that brought her local beauty supply store to her college dorm and apartment.

From that struggle, she created Erica's Beauty Shop, which was a online subscription box company that did precisely that! It is was a unique way to bring your at-home beauty supply store to your door for men, women, and families. The Killin' The Game Beauty Box can still be purchased today!

She aimed Erica's Beauty Shop at the college student away from home, the busy mom who doesn't always have the time to buy hair products or the working professional who doesn't want to have to worry about ever running out of products.While never forgetting her core audience your every day natural/curly/loc girl or guy. Erica's Beauty Shop was a natural hair subscription box done right!

From there she restructured Erica's Beauty Shop to ERICA'S to create a hub where Black  and Latin owned beauty, fashion, lifestyle, home, and food brands could live. In doing that she created the a platform that now host the largest selection of Black + Latin owned brands, with over 100 brands and growing.


In an effort to give back $1 dollar from each purchase will be donated to our STEM education non-profit geared at helping African American students K-12, undergrad + graduate create successful careers in STEM.


EBS Inspire is a 501(c)(3) non-profit operated and founded by Erica Patterson. Our goal is to provide and assist minority students K-12, undergraduate and graduate in pursuing an education in STEM fields.

We aim to help students cultivate their interest in STEM fields with hands-on experience from grades K-12.

$186 raised for Llpr Inspire

ERICA'S FAVS

Shop Our Founders Fav Products 

$15.00
$18.00