Products For You, Made By People Like You
About Erica A.
"I built Erica's Beauty Shop to give a retail space for brands that were created by people that looked like me"
Erica's natural hair journey started her senior year of high school. She went through many stages of transitioning to just big chopping before going off to college.
She received her bachelor's degree from Pennsylvania State University in Journalism and is a certified sports journalist. However, during her time away at school, she found it hard to find her favorite natural hair products. She wished that there was a website that brought her local beauty supply store to her college dorm and apartment.
From that struggle, she created Erica's Beauty Shop, which was a online subscription box company that did precisely that! It is was a unique way to bring your at-home beauty supply store to your door for men, women, and families.
She aimed Erica's Beauty Shop at the college student away from home, the busy mom who doesn't always have the time to buy hair products or the working professional who doesn't want to have to worry about ever running out of products.
While never forgetting her core audience your every day natural/curly/loc girl or guy. Erica's Beauty Shop was a natural hair subscription box done right!
From there she restructured Erica's Beauty Shop to Erica's to create a hub where black beauty brands could live. In doing that she created the a platform that now host the largest selection of black + latina owned products.
Products from haircare, skincare, makeup, kids, hair care, men's and tools + accessories all created by black + latina owners. She will continue to open store across the countries that will highlight these brands on a larger level.
About Erica's Beauty Shop
Erica's Beauty Shop is the largest beauty store, hosting 100+ brands, dedicated to amplifying and highlighting Black and Latinx owned brands in haircare, skincare, men's, kids hair care products, makeup, wellness and hair tools.
We have made it our mission to support, uplift and give retail space to typically over looked brands. We are dedicated to providing the Black and Latinx communities with brands created for them by people like them.
Our goal is to create meaningful connections between consumer and brand while providing an environmentally responsible experience. By April 2021 our green initiative will be completed ensuring we are doing all we can lower our environmental footprint.
We have taken necessary steps by utilizing only recyclable packaging materials, eliminating waste and enforcing a recyclable system for all shipments from our vendor partners and distributors.
Erica's Beauty Shop Gives Back
In an effort to give back $1 dollar from each purchase will be donated to our STEM education non-profit geared at helping African American students K-12, undergrad + graduate create successful careers in STEM.
EBS Inspire is a 501(c)(3) non-profit operated and founded by Erica Patterson. Our goal is to provide and assist minority students K-12, undergraduate and graduate in pursuing an education in STEM fields.
We aim to help students cultivate their interest in STEM fields with hands-on experience from grades K-12.